Waste Not, Want Not. Matching Headings
You are going to read an article about a couple who run a business from their farm in the north of England. Choose the most suitable heading from the list A-l for each part (1-7) of the article. There is one extra heading which you do not need to use. There is an example at the beginning (0).
A. Professional skills are exploited
B. Ensuring that nothing gets wasted
C. No shortage of ideas to come
D. A necessary alternative to farming
E. Time well spent is rewarded
F. Continuing investment in high standards
G. Professional recognition is obtained
H. Filling a gap in the market
I. The idea that began it all
Waste Not, Want Not
A farming couple who hated to waste misshapen vegetables, have found a profitable way to put them to flood use.
Bob and Clara Darlington, who own and run a farm in the North of England, have always looked for new ways of making money out of the produce they grow. Their success begun when they established a shop on their farm, so that people could come and buy fresh vegetables directly from them.
The business was an immediate success, and soon scored top marks in a competition set up by the Farm Retail Association to find the best farm shop in the country. The Association's inspectors found the Darlingtons shop offered excellent service and value for money as well as quality fruit and vegetables.
Clara Darlington Is a trained chef and. in addition to a range of home-grown foods and other local produce, she began offering a variety of prepared meals which she had made herself in the farmhouse kitchen. A small cafe alongside the firm shop was soon added, with everything that visitors could taste on the menu also being for sale in the shop.
Clara admits that starting the business was expensive, and she has worked very hard, but maintains that if the product is good, the public recognise this and buy it. ‘Iaim to offer the highest quality to our customers, whether they come in for a loaf of bread, or take a whole dinner-party menu. I take it as a compliment if people take home one of my dishes to serve to their family and friends and get away with pretending they made it themselves.
So it was that the couple realised that they had a surplus of misshapen or damaged vegetables grown on the farm which were unsuitable for selling in the shop. Clara, not wishing to see them get thrown away, decided to turn them into soup.
The soup met with the immediate approval of customers to the shop and Clara now produces ten different varieties. She spent much of the summer travelling up and down to London by rail, doing presentations of the soups. As a result, they are now served in first-class railway restaurant cars belonging to three companies as well as being stocked by a number of high-class London stores.
‘I realised there was a huge untapped demand in London and other big cities.’ says Clara. ‘Because people coming home late from the office find a tub of fresh soup and a slice of bread a quick and tasty easy-to-prepare meal, much healthier than a take-away.'
Clara's next idea is to produce a range of pasta sauces handmade to the same standards using natural ingredients and flavours. These she thinks she might be able to sell effectively through mail order. One thing you can be sure of at the Darlingtons' farm, there’s always something new going on.
1.G; 2.A; 3.F; 4.B; 6.E; 7.C