​Visual Advertising: Multiple Choice Vocabulary Test

Visual advertising is all around us – from roadside billboards to mobile pop-up ads. Visual advertising techniques are undeniably the best approach for a brand to reach its (1) _________ .

Visual advertising doesn’t always sell a product (2) _________ . Sometimes it sells an idea, a vision or even a fantasy (3) _________ to what a brand has to offer.

Designers and advertising creatives (4) _________ on a number of tactics to optimize the reach and success of their visual advertising. Some of these approaches seem mostly technical, but there’s still a lot of psychology involved.

For example, psychology matters in the way color sets a mood, how the body language of characters supports a message and how symbols are used to (5) _________ things or ideas.

These advertising techniques are not exact rules on how to create visual advertising, rather a wealth of information at the (6) _________ of designers and marketing professionals. They exist to help creatives come up with better ideas for advertisements and visual graphics.

When using advertising techniques, it’s not about using only one but more about using the right (7) _________ of a few.

Some will be part of the design every (8) _________ time, like the technique of using color. Others are seen depending on the ad (9) _________ . For example, three-quarter view is only used when there is a person in the image.

The most important thing to remember when (10) _________ these advertisement techniques is to always have the target market in mind and consider what they will respond to best.

A B C D
1 subscribers customers visitors followers
2 directly deliberately intently direct
3 determining ranging reporting relating
4 rely consider account lean
5 stand provide represent deliver
6 command possession disposal hand
7 combination union blend joint
8 alone only single solo
9 essence medium surroundings content
10 recognizing exploiting carrying applying


1.B; 2.A; 3.C; 4.A; 5.C; 6.C; 7.A; 8.C; 9.D; 10.D

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